The power of corporate video
The modern customer wants to see the product or brand in action. Video preference is one of the most important driving forces of using video in your content marketing. Video marketing can capture a wide audience, and it works on many levels.
Nowadays, the vast majority of videos are published online on the business’ website and distributed through their social media channels and via email marketing.
Corporate video is a great way to communicate with a variety of audiences in an interesting way. As well as being more engaging than many other communication methods, it’s also far more effective in conveying key messages clearly and succinctly.
We’ve come up with 9 types of corporate video you can create and why you should already be using them.
- Brand video
A brand video is the best way to cut through any assumptions and misconceptions and tell your own story. You could use it to tell your brand story, highlight your values and what you stand for, or simply tell what you do, why and how you are different from your competition.
- Conference / Exhibition film
If you are planning to showcase at a conference or exhibition this film is the one you screen at your stand. Whether you display it on a full size TV screen or show it on a laptop this film needs to explain who you are and why you are exhibiting. Unlike the film above, this video can be more in depth in terms of products or services you provide.
- Social Media Videos
Have you noticed that your social feeds are dominated with images and videos? And that any text updates you share just seem to get lost in the scroll? This is because, apart from not standing out as much, the algorithms on some social channels such as Facebook ensure video content is more likely to be served to your followers. Social media videos are short, often emotive videos that encourage your audience to share them.
- Testimonial videos
You probably have lots of great feedback from your clients and customers, raving about your products and services. A great way to make this testimonial even more compelling is to film it. You can do a simple piece to camera where your clients answer questions about how your product or service helped them. These testimonials can then be placed on your website to help persuade viewers of your credentials.
- FAQ videos
Many websites have an FAQ section to answer common queries about their brand, product and / or service. These sections can be text-heavy, long and dry so livening it up with a video it a much more enticing proposition. The video could be an employee answering the questions to camera or even animation
- Product demonstration videos
A product or service demonstration video can introduce a product or service to an audience of prospects. This is especially effective if you have a lot of different features that can be hard to explain. Videos of this type can feature an actor or employee showing the product or even an animation video.
- Internal communication video
If there is important information that you regularly need to convey to your employees then perhaps creating a series of video resources would be more convenient. These could be used as induction videos to introduce new recruits to the company history and procedures or even videos to explain your brand identity and guidelines.
- Training videos
Having training videos make learning internal procedures and programmes so much easier for new members of your team.
- Induction Videos
Induction videos, the perfect way to introduce new employees to a company. Your Site Induction Video can include all the relevant safety information including site contacts, relevant procedures, assembly points and layouts.
Time to Make Video Content Your Priority
If you are serious about growing your business, it is time to start investing in the power of video. As a corporate video production company with over 15 years’ experience producing video ads, corporate videos, event videos, documentaries, event video and more, we have the expertise needed to capture your company’s message and distribute it to hundreds of thousands of people around the world. Ready to get the conversation started? Give us a call at +263 719 083 620 or fill out our online form.
